Marketing in the 21st Century
OpenLearn Review
Location
Online(Course Link)
Dates
On Demand
Course Categories
Business and Management
Certficate
Yes()
Language
English
Course Fees
FreeNo. of Attendant
Unlimited
Acquired Skills/Covered Subjects
- articulate whether marketing is a process or philosophy,think analytically, creatively and in an integrated manner about marketing ethics,define what a brand is and value of brands to organisations and consumers
| Provider Name | OpenLearn |
|---|---|
| Training Areas |
|
| Website | http://www.openuniversity.edu/ |
| About The Provider |
Since its launch in 2006, OpenLearn has become an integrated part of The Open University, with the site attracting more than 69 million visitors – many of which go on to make an enquiry about becoming a formal student, strengthening the journey between informal and formal learning. The OpenLearn team originate, commission and develop content that unites faculty and University priorities with areas of topical and general interest. This is in support of our own student population in their academic, skills and career and personal development (CPD) endeavours, delivering quality assets openly available for teaching and learning. OL deliver bite-sized learning experiences designed to fit easily into daily life, so whether you're a busy parent looking to get promoted at work, or back-packing across Africa and wanting to increase your learning, we are open with no requirements to access our free materials. Some of OL academic-led content includes: |
This free course, Marketing in the 21st century, offers a managerial perspective on how to deliver more effective marketing in an organisation, regardless of whether it is based in the private, public or non-profit sector. This is achieved through a variety of learning techniques, including case studies, videos, activities and group discussions. Supporting this learning, students are encouraged to become critical thinkers about both how they undertake their own decisions, as well as how marketing influences our society.
