Marketing: Customer Segmentation
LinkedIn Learning Review
Location
Online(Course Link)
Dates
On Demand
Course Categories
Business and Management
Certficate
Yes(LinkedIn Learning Certificate)
Language
English
Course Fees
US Dollar 15.94 (Check Course Page for Last Price)No. of Attendant
Unlimited
Acquired Skills/Covered Subjects
- Geographic and Demographic Segmentation,Behavioral and Usage Rate Segmentation
| Provider Name | LinkedIn Learning |
|---|---|
| Training Areas |
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| Website | https://www.linkedin.com/learning/ |
| About The Provider |
LinkedIn Learning is an American website offering video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015.Microsoft acquired LinkedIn in December 2016. |
Learn how to group your customers into market segments to better understand what they really want. In this course, instructor Doug Ladd explains the basics of customer segmentation and covers a variety of segmentation techniques. He describes segmentation based on geography, demographics, culture, behavior, psychographics, and the benefits your customers seek. He also shows where to look for this information, how to analyze it, and how to use segmentation data and analysis to develop model customer personas that can help in product development, service level planning, and more.
