Social marketing
OpenLearn Review
Location
Online(Course Link)
Dates
On Demand
Course Categories
Business and Management
Certficate
Yes()
Language
English
Course Fees
FreeNo. of Attendant
Unlimited
Acquired Skills/Covered Subjects
- describe and explain the meaning and nature of social marketing,analyse social marketing problems and suggest ways of solving these,recognise the range of stakeholders involved in social marketing programmes and their role as target markets
| Provider Name | OpenLearn |
|---|---|
| Training Areas |
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| Website | http://www.openuniversity.edu/ |
| About The Provider |
Since its launch in 2006, OpenLearn has become an integrated part of The Open University, with the site attracting more than 69 million visitors – many of which go on to make an enquiry about becoming a formal student, strengthening the journey between informal and formal learning. The OpenLearn team originate, commission and develop content that unites faculty and University priorities with areas of topical and general interest. This is in support of our own student population in their academic, skills and career and personal development (CPD) endeavours, delivering quality assets openly available for teaching and learning. OL deliver bite-sized learning experiences designed to fit easily into daily life, so whether you're a busy parent looking to get promoted at work, or back-packing across Africa and wanting to increase your learning, we are open with no requirements to access our free materials. Some of OL academic-led content includes: |
Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play in achieving a wide range of social goals. This free course, Social marketing, examines the nature of social marketing and how the adoption of marketing concepts, frameworks and techniques developed for commercial marketers can be applied to the solution of social problems.
