Retail Management - Merchandising, Distribution and Marketing
Alison Review
Location
Online(Course Link)
Dates
On Demand
Course Categories
Business and Management
Certficate
Yes()
Language
English
Course Fees
FreeNo. of Attendant
Unlimited
Acquired Skills/Covered Subjects
- Define and describe retail merchandising.,Explain how visual merchandising can affect sales.,List the principles of design.,Explain how to design a good display.,Explain the channels of distribution.
| Provider Name | Alison |
|---|---|
| Training Areas |
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| Website | https://alison.com/ |
| About The Provider |
Alison is one of the world’s largest free
learning platforms for education and skills training. It is a for-profit social
enterprise dedicated to making it possible for anyone, to study anything,
anywhere, at any time, for free online, at any subject level. Through our
mission we are a catalyst for positive social change, creating opportunity,
prosperity, and equality for everyone. Alison was founded in Galway, Ireland, in 2007
and has grown organically to become a major force in free online education and
skills training. Today, with more than 13 million learners in 195 countries,
Alison is changing how the world learns and up-skills. They are committed to equality and access to
education and skills training irrespective of gender, geography, economic
status or any other barriers that can so often stunt potential. So they offer a
range of free courses that meet the many diverse needs of our learners. The UN
declared in Article 26 of the 1946 Declaration of Human Rights that “Education
shall be free…”. This statement will always inspire us. Alison was founded by Alison CEO, Mike Feerick. Mike is a businessman, but one with a
difference. He believes in social impact, and that you can build a financially
successful business focused on meeting a huge global social need, making
education and skills training more accessible for everyone. He invites anyone
who believes that too, to support the Alison mission.
Alison is free of charge to you. But it’s still
a business – albeit a socially-focused one. We are a social enterprise making
our money through advertising, merchandise, and the sale of Certificates and
Diplomas, should a graduate choose to buy one. |
This free online merchandise management course will first introduce you to retail merchandising and what it entails. You will learn the different methods for determining price points as well as cover the MSRP or manufacturer suggested retail price. You will then study visual merchandising, the principles of design, and how to design a display, which is essential for attracting customers. The course will also teach you about the flow of goods and services.
You will then learn the meaning of retail marketing and study the four aspects of the retail marketing mix, also known as the 4 Ps. This retail marketing course will also cover the linear communication model as well as the four important characteristics of communication tools in retailing. You will then study merchandise planning, which can help you calculate how much stock to buy, inventory management, and assortment planning.
Attracting customers to your retail store is much easier once you study and understand the different aspects of retail merchandising and marketing. This course will guide you through the valuable retail knowledge you need for immediately boosting your retail setup. So, whether you are a business owner or a retail store manager, taking this course will reap you a lot of rewards. Have a look at the course, and start investing in your future, today.
