التفكير التصميمي: تجربة العملاء

LinkedIn Learning Review
الموقع
Online(رابط الدورة)
التاريخ
عند الطلب
أقسام الدورات
تجارة و إدارة
الشهادة
Yes()
اللغة
الإنجليزية
رسوم الدورة
(التحقق من صفحة الدورة لآخر سعر) 15.94 دولار أمريكيعدد الحضور
غير محدود
المهارات المكتسبة
- What is customer experience (CX)?,Why is customer experience important?,The business value of customer experience,The core components of customer experience
اسم مقدم الدورة | LinkedIn Learning |
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مجالات التدريب |
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موقعك الإلكتروني (URL) | https://www.linkedin.com/learning/ |
حول المزود |
LinkedIn Learning is an American website offering video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015.Microsoft acquired LinkedIn in December 2016. |
Customer expectations are higher than ever before, and business success is becoming more and more dependent on a company's ability to meet or exceed those expectations with nearly every interaction. Customer experience—or CX—is the summary of all the interactions a company has with a customer over time. While understanding how to consider and choreograph those interactions is undeniably complex, at its core, customer experience is about something quite simple: relationships.
In this course, frog's director of strategy, Geoffrey Schwartz, introduces you to customer experience and why it's important in today's hypercompetitive world. Geoffrey breaks down the different components that make up a customer experience, like archetypes, activities, interactions, and experience principles. Throughout the course, he uses real-world examples to demonstrate how those components come together to form a company's relationship with their customers.
At the end of the course, you'll have the foundational tools needed to take a holistic view of an organization's customer experience and identify opportunities that can deepen relationships and drive loyalty.