B2B Foundations: Social Media Marketing
LinkedIn Learning Review
Location
Online(Course Link)
Dates
On Demand
Course Categories
Digital Marketing
Certficate
Yes()
Language
English
Course Fees
US Dollar 15.94 (Check Course Page for Last Price)No. of Attendant
Unlimited
Acquired Skills/Covered Subjects
- B2B Marketing
- Social Media Platforms for B2B Marketing
- Using Social Media for B2B Marketing
- The Importance of Content for B2B Social Media Marketing
- B2B Social Media Marketing Best Practice
| Provider Name | LinkedIn Learning |
|---|---|
| Training Areas |
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| Website | https://www.linkedin.com/learning/ |
| About The Provider |
LinkedIn Learning is an American website offering video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015.Microsoft acquired LinkedIn in December 2016. |
Studies show that many companies consult social media to research the products and services they need to run their businesses. Platforms like Facebook and LinkedIn are great ways to introduce your products and services to potential customers. In this course, social media expert Luan Wise explains how social media marketing works within the business to business (B2B) context. Discover how to understand and communicate with the business buyer, who is often driven by budget and business requirements, not need or desire. Learn about the buying process, social selling, and what great B2B social media content looks like, and explore the benefits of four major platforms: LinkedIn, Twitter, Facebook, and Instagram. Luan also shares tips for creating a social media policy for your organization, and measuring your success.
